Concept Stores Enhance The Shopping Experience

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With the popularity of online shopping, retail shops today are increasingly creating unique identities to draw shoppers to visit them. New design concepts have been emerging in the recent years, as retail shops go beyond merely displaying their merchandise to creating a holistic ambience and shopping experience for consumers.

Different brands have their own iconic interior designs in their shops. These designs do not only establish consumers’ recognition of the brands but also aim to provide consumers with an enjoyable shopping experience. A common design theme for retail shops today is the minimalist effect, well-executed by a Japanese fashion brand. Its items are displayed in brightly-lit shops with white walls and a minimalistic design that serve to create a clean and simplistic feel. The result is a conducive environment that allows consumers to focus on their shopping without disturbance from retail assistants or glaring displays.